Grounded magnificence: The Reno Chalk Artwork and Music Pageant returns to the Atlantis—beneath new administration

Reno is chock-full of creative occasions and more and more inventive creatives—and within the case of 1 upcoming competition, you would say the town can also be chalk-full!

The Reno Chalk Artwork and Music Pageant is returning to showcase tons of of fascinating shows of sidewalk-chalk artwork with competitions, music, distributors and a children’ zone. The occasion takes place Friday, Aug. 25, via Sunday, Aug. 27, within the west parking zone of the Atlantis On line casino Resort Spa.

Earlier this yr, Liquid Blue Occasions introduced it might be taking up the Reno Chalk Artwork and Music Pageant. Throughout a latest interview with Liquid Blue’s co-owner and co-founder, Jess Horning shared how and why the corporate is producing the occasion.

“We (Liquid Blue Occasions) produce fairly a number of occasions across the area in Northern Nevada and California,” Horning mentioned. “We both do the occasions from A to Z, or do the advertising and marketing for them. The Atlantis reached out to us for the Chalk Artwork Fest, as a result of they began the occasion simply two years in the past, and it’s grown a lot that they don’t essentially have the staffing and construction in place to proceed to keep up the occasion on the measurement that it’s.”

Horning and the staff at Liquid Blue Occasions are nicely conscious of how a lot locals love the distinctive artwork competition.

“We’ve seen all of the movies and talked to fairly a number of folks, and we all know that it’s a very fashionable occasion within the Northern Nevada neighborhood,” Horning mentioned. “We will simply inform on social media—the interactions that we get are very natural, and other people positively look ahead to the occasion. It’s actually totally different and distinctive in comparison with numerous different occasions within the space.”

Horning mentioned no main modifications are being made to the competition.

“An important factor is to keep up the integrity of the occasion,” Horning mentioned. “They’ve achieved such an excellent job rising it to the place it’s, and we need to study, so we’re working hand in hand with the occasion to get used to the occasion. There are usually not numerous enormous modifications that we’re making regarding the occasion itself, aside from we’re enhancing our vendor areas fairly a bit.”

Attendees can anticipate extra, nevertheless—extra artwork, extra music and extra tastes.

Rachael Robertson and Melanie Walker received the Greatest Reproduction of a Masterpiece class in 2022 for “Battling an Octopus” (cropped), initially by Henry Luhrs.

“We’re bringing in 70 to 100-plus craft distributors that won’t solely permit folks to benefit from the artwork and peruse the artwork across the parking zone at their very own leisure, however they will additionally store quite a lot of totally different craft jewellery, clothes and humanities distributors that will likely be obtainable on the occasion itself,” Horning mentioned. “Along with that, we’re including a craft beer and seltzer tasting expertise to the occasion. … We’re enhancing the music slightly bit to the place we’re bringing new acts on daily basis, so we’re going to have 12 totally different acts that can play over the course of three days, with a headliner on Friday and Saturday evening.”

After all, there’s the artwork—and practically 200 artists ranging in ability, method, method will participate. As of this writing, the competition continues to be accepting pupil, particular person and staff purposes—and it’s free to use.

“We wish it to develop,” Horning mentioned. “We recover from 180 artists that will likely be coming. They’re allowed to use on-line, and so they do submit a few of their work or an concept of what they’re going to truly be drawing. There may be some vetting there, simply to guarantee that the artwork is acceptable and never offensive or something like that. We’re fairly open to any and all types of artwork in a way that it may very well be one thing that’s very detailed, or one thing that’s very opaque. We’re probably not choosy on the standard of the artwork; we simply need to make certain the topic is household oriented.”

Artists will likely be competing for awards in classes together with Greatest 3-D, Greatest Use of Shade and Greatest Replica, in addition to the Folks’s Selection award.

“The artists are actually vital to the occasions, and we would like to have the ability to guarantee that they’re taken care of,” Horning mentioned. “We offer all of the chalk, and we offer them water, drinks, shirts, a cushty surroundings and shade. We guarantee that they’ve an excellent surroundings to work inside, so caring for them and internet hosting them is vital to us.”

There may be an admission price for the primary time this yr. Horning defined why.

“The rationale that it’s $10 is as a result of it’s not owned and operated by the Atlantis,” Horning mentioned. “By having the 12 musicians and the artists on the market, the cash is there to help these acts. The one option to even have the occasions is to have the ability to guarantee that there’s a prize pool for the artists, and that we’re capable of really afford to have the ability to convey within the music that makes the ambiance so nice at this occasion.”

The Reno Chalk Artwork and Music Pageant will happen Friday, Aug. 25, via Sunday, Aug. 27, within the west parking zone of the Atlantis On line casino Resort Spa, 3800 S. Virginia St. Tickets are $10 for a three-day cross; and $40 for competition entry plus the craft beer and arduous seltzer tasting. For tickets, extra data, or to use to be an artist, go to